25 km
Performance Manager Insights (m­­/­­f­­/­­d)­­,­­ Marketing International 14.06.2022 Dr. August Oetker Nahrungsmittel KG Bielefeld
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Performance Manager Insights (m/f/d), Marketing International
Aktualität: 14.06.2022


14.06.2022, Dr. August Oetker Nahrungsmittel KG
Performance Manager Insights (m/f/d), Marketing International
In this position, you deliver a single version of the truth, from multiple data sources, that tracks ongoing performance of marketing initiatives. You drive evidence-based decision making by delivering timely and accurate performance reports to the International Marketing team that helps them to quickly scale up success and address areas of struggle. You are responsible for designing and building a system of regular and ad hoc reporting that serves the marketing community and other stakeholders with timely, accurate and relevant consumer and market data and insight. Moreover, you design and build a performance management tool that automates regular reporting (including the marketing performance framework, campaign trackers, innovation post launch analyses etc.) to deliver dashboards and real time updates where possible. You oversee the performance management tool at a category, brand and sub brand level, ensuring accuracy of reporting. You build on reports with insightful commentary that highlights big shifts and the implications and recommendations for marketing business owners (what - so what - now what). You are responsible for proactively flag data and potential issues to the business, with recommendations for action. Further, you use champion evidence based decision making in Dr. Oetker and challenge where the fact base is weak or out of date. Moreover, you own the quality of the continuous reporting data and the relationship with suppliers to ensure it meets Dr. Oetkers ongoing need. You provide ad hoc performance analysis and deep dive interrogation where needed and support the strategy and planning cycle with deeper landscape assessment reports.
You hold a degree in marketing, business management, finance, economics or equivalent. You have several years of fundamental, professional experience in the field of data analysis (with focus on strategic pricing, promotion and category management) and marketing performance measurement - especially marketing mix optimization and digital attribution (MTA) and segmentation studies You have proven excellent analytical skills in panel analytics, econometric modeling and targeting. You have commercial acumen and technical expertise (e.g. in data integration resp. management of decentralized data silos), in designing and implementing reporting systems. You have a very good command of English in written and spoken language. You have strong attention to detail. You are motivated to work agile and you are open to the change. A strongly developed ability to work in a team, especially in intercultural-staffed teams as well as very good communication and influencing skills complete your profile.