Abbott GmbH

The Brand Leader is the representative and advocate of the Free Style Libre (FSL) brand and the according market segment and is known as local knowledge holder and go-to-person for the brand in Germany for internal and external partners. Developing and executing marketing strategies, programs and tactics with focus on strategic objectives associated with FSL to deliver against brand's sales, profit and market share targets Spending significant time understanding the market, trends, competition as well as the (unmet) needs and the journey of consumers/HCPs in a specific market segment of diabetes management/glucose measuring Developing and executing tools and programs for multiple audiences, including but not limited to patients, HCPs, relatives, associations and other external customers Provide input of local needs to the development of new global products/services and/or toolboxes and execute in excellence in the German market applying creativity to amplify e.g. via PR, digital, HCP, etc., respecting global guidelines Responsible for the brand performance management locally and corrective actions Actively participate as a focal point for the brand in a cross-functional brand team, and closely collaborate with Marketing, HCP Communications, Market Access team, (Digital) Sales, Commercial Excellence/Finance, Regulatory, Legal, Medical Affairs as well as Global and European teams