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Marketing Manager (m/w/d) Germany
London (Großbritannien)
Aktualität: 23.07.2021

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23.07.2021, Amazon Deutschland Transport GmbH
London (Großbritannien)
Marketing Manager (m/w/d) Germany
Strategically, we expect this role to develop and drive a marketing and media strategies to support associate hiring for new DE Ops businesses. It's expected that this role builds a holistic marketing and media approach, look for synergies and optimization between markets. The marketing strategies that you will build in this role respond to both brand and growth objectives - ensuring long-term candidates attraction and conversion. You own your marketing performance and optimization, you are able to report on campaigns effectiveness and can work with Marketing Analytics peers on in-depth campaign data analysis. We want to learn and fail fast - taking what worked well forward. Thinking outside of the box, drive innovation and being solution driven are essential assets to this role. Operationally, we expect this role to execute on the defined strategy partnering with our media and creative agencies. Methodical and strategic, you understand the campaign creation process and are able to coordinate media and creative partners to deliver against business objectives. Specifically, you are responsible for creating relevant campaign plans including - media, creative and content - to attract, engage and convert our target audience across multiple online and offline touchpoints. Organized, you can prioritize and manage multiple projects at the same time. Collaborative and as a strong communicant, you are able to keep your stakeholders informed and satisfied.
We are looking for a dynamic, organized self-starter to join our team and lead recruitment marketing for the German market. We desire candidates who think differently to deploy new and exciting strategies to hire thousands of Amazon Associates per year. This role will encompass both strategic and operational elements. Leading candidates will have in depth experience in marketing (recruiting marketing preferred), excel in strategy design and operational execution, is performance oriented and is a genuine collaborative team player with ability to educate and influence peers and stakeholders. Bachelor's degree or Master's degree in Business and/or Marketing (or equivalent) Fluency in English and German fluency will be a strong plus Experience in media buying (digital/offline media channels) Experience in managing marketing campaigns performance across paid digital marketing such as Social, Programmatic, Search or/and in paid traditional offline media channels Experience in partnering with various external suppliers (e.g. media agencies, creative agencies) Understanding of data, analytics, reporting Expert knowledge in the common Microsoft Office programs as well as knowledge of dealing with SharePoint and data storage tools Experience in recruitment marketing / employer branding would be a plus Experience in project management Experience managing advertising budgets exceeding EUR1M Ability to identify process weaknesses and suggest improvements

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