Head Global Marketing Heavy Construction (m/f/d)

28195 Bremen
10.04.2019

Daten dieser Anzeige

Job-ID: 010019308
Head Global Marketing Heavy Construction (m/f/d)

via experteer GmbH

Germany

http://www.experteer.de/account/signup_now/jobware_hh_feed_premium/16867877?utm_medium=metasearch&utm_source=jobware&utm_content=job&utm_campaign=jobwarehhfeedheadhunterpremium&v_signup_style_v4=true

Build up the marketing and communications for the new Business Unit Lead the development and execution of multi-channel content marketing campaigns promoting the Heavy Construction portfolio, working closely with the Heavy Construction portfolio managers and Regional marketing teams, with guidance from the Central MarCom team. Lead the development and execution of communications supporting new product/solution launches in the Heavy Construction portfolio. Lead the event marketing strategy and execution, in coordination with Regional Marketing and Central MarCom teams. Support selling efforts with content, tools and training. Manage indirect a global team of professionals providing on-going leadership, guidance and motivation Manage budgets and forecasts

Head Global Marketing Heavy Construction (m/f/d) Standort: Bremen, Bremen - Deutschland Gehalt: vertraulich Understanding of Marketing automation tools (ex. Pardot, Eloqua, Marketo, Hubspot) For the Machine Control Business Unit of our international Customer a producer of Hard- and Software Solution for Heavy Construction Machines and Construction Industry we are looking for the new HQ in Bremen/Germany for a  Head Global Marketing Heavy Construction  (m/f/d) Play a key role in influencing digital transformation in the Heavy Construction Industry Heavy Construction  Experience is a MUST Tasks: Build up the marketing and communications for the new Business Unit Lead the development and execution of multi-channel content marketing campaigns promoting the Heavy Construction portfolio, working closely with the Heavy Construction portfolio managers and Regional marketing teams, with guidance from the Central MarCom team. Lead the development and execution of communications supporting new product/solution launches in the Heavy Construction portfolio.   Lead the event marketing strategy and execution, in coordination with Regional Marketing and Central MarCom teams. Support selling efforts with content, tools and training. Manage indirect a global team of professionals providing on-going leadership, guidance and motivation Manage budgets and forecasts Profile: Degree in Marketing, Communications, English or journalism equivalent Minimum of 10 years working in a B2B Marketing role with 3 years management experience Minimum of 3 years in a B2B Marketing role targeting the Heavy Construction industry Experience in leading int. Teams or Projects Fluent in English Very good MS Office and Salesforce Jetzt bewerben

Marketing/ Werbung/ PR

Maschinen-/ Anlagenbau

Bereichs-/ Abteilungs-/ Gruppenleitung

Vollzeit

28195 Bremen