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Head of Marketing Aesthetics Germany (m/f/d)
Frankfurt am Main
Aktualität: 27.07.2021


27.07.2021, Merz Aesthetics
Frankfurt am Main
Head of Marketing Aesthetics Germany (m/f/d)
You are part of the EMEA Marketing team and are responsible for the development and execution of the brand marketing & activation strategy for the Aesthetics product portfolio with a focus on injectables, in line with the global marketing strategy and in cooperation with the EMEA markets. Based on audience and market insights and as part of the strategy, define marketing objectives, their KPIs and measurement of those to understand if the strategy is working towards driving demand across Merz Aesthetics target segments Own campaign development and activation of the strategy ensuring we deliver cut-through initiatives resonating with our target consumers and delivering against set objectives Drive the feedback and learning loops from customers into our marketing efforts Ensure consistency between the global and local Marketing strategy and plans in close collaboration with the global marketing team Work cross-functionally to ensure high-impact integrated campaigns and local activations across multiple marketing channels Drive the continuous expansion of the social media strategy, considering current trends Leverage data to identify priorities and define growth opportunities per market Lead, inspire and develop a team of highly skilled and motivated individuals in your team Collaboration in multi-functional and global teams
Proven experience in the field of Brand Marketing or Sales Ability to work closely with customer insight and data and understand the commercial side of the business A successful history of developing and executing brand/marketing strategies with a data-driven approach, tracking performance focused KPIs Strong project management capabilities with experience in designing and implementing strategic initiatives in a multinational environment Ability to thrive in an ambiguous and fast paced environment, with limited direction, balance opposing priorities, and handle several time-sensitive projects at once Bias for action, strong work ethic, proven Leadership / self-starting capabilities and desire to achieve excellence Experience in the Aesthetics industry is a plus Fluent in English and German language