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Performance Marketing Manager - Media (m/f/d)
Aktualität: 20.07.2021


20.07.2021, InnoGames GmbH
Performance Marketing Manager - Media (m/f/d)
As a Performance Marketing Manager - Media you coordinate, plan and implement different campaigns within streaming and connected TV. With a passion for numbers and the ability to draw strategic conclusions out of analytical reports, you can become a driving force in our highly motivated team. Your mission: Develop strategies for Digital Video & TV. Create business cases and manage performance-driven international TV and CTV/Streaming campaigns for existing and new products in collaboration with our Marketing Managers responsible for TV campaigns in over 40 countries Analyze and optimize TV strategies. Find the right channels for both online and mobile games per country according to performance KPIs Think outside the box. Create new ways of analysis methods and technical optimizations Use effective creatives. Brief and monitor creative production and coordinate creatives in over 40 countries Market analysis. Be responsible for international market research and analysis of competitors' Digital Video & TV marketing-strategies Strengthen our partnerships. Be the interface for external and internal partners (Streaming providers, Agencies, Channels, Products, etc.) Share your findings. Report relevant numbers and monitor performance data
Professional expertise. You have gained at least 3 years of practical experience in a data-driven environment with a focus on KPI-driven optimization; ideally in Digital Business or TV Can-do attitude. You are proactive, passionate about finding solutions, and you will always find a way based on your hands-on mentality Analytical and strategical mindset. Excellent analytical skills as well as a structured way of working Strong communication skills. You are open-minded and approach colleagues & partners based on your excellent English language skills Passion for media/games. Ideally, you bring knowledge of and interest in the media/gaming industry