At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
Under the direction of the Marketing Director Gastroenterology, this individual is responsible for the development and implementation of communication and support services for patients with inflammatory bowel diseases (IBD) – in close cooperation with Medical Affairs & Corporate Affairs.
Responsibilities include, but are not limited to:
Develop, execute and lead the patient communication & support strategy that reflects our vision of putting patients at the center of everything we do and is aligned to the Gastroenterology franchise strategic goals.
Actively contribute to the development of launch & brand plans to ensure disease area strategies incorporate the patients’ perspective.
Responsible for creating a deep understanding of IBD patient journeys, needs and channel preferences. Acting as subject matter expert to all colleagues within IBD.
Develop support material and programs tailored to IBD patients’ needs.
Work closely with corporate affairs & patient advocacy group to ensure alignment of all patient centric activities.
Member of the affiliate brand team: Actively contribute to the development of launch & brand plans as well as tactical implementation of brand strategies.
Close and trustful collaboration with the cross-functional internal team, with the affiliate brand team, vendors, external Stakeholders and thought leaders
Ensure full compliance and approval of all initiatives, in-line with all laws and regulations, as well as industry codes and internal SOPs.
Manage patient communications budget closely to ensure expenditure is aligned with the brand plan.
University degree or equivalent required.
Proven success and profound marketing, medical or non-profit management experience with a focus on patient communication & support.
Launch experience in the German pharmaceutical market, ideally in Gastroenterology.
Demonstrated patient centric thinking.
Experience in managing a patient support program
Strong affinity and knowledge to online and offline media and innovative social media channels.
Excellent understanding of the general healthcare and biopharma landscape and opportunities.
Customer focus, strong business acumen, strategic thinking and open mind.
Ability to work with all levels of personnel and establish positive working relationships.
Project management capabilities.
Fluency in English and German, both oral and written communications.
Good sense of humor.
Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
Medizinische Tätigkeiten/ Gesundheits-/ Sozialwesen
Bereichs-/ Abteilungs-/ Gruppenleitung