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Head of Global Marketing
Krailling bei München
Aktualität: 24.07.2021


24.07.2021, EOS GmbH Electro Optical Systems
Krailling bei München
Head of Global Marketing
You lead all EOS B2B marketing activities and lead the global marketing team (digital marketing, content marketing, visual marketing, public relations, online and event marketing) professionally and disciplinary. You have the marketing budget and all performance KPIs in view. You will maximise EOS's return on investment from event marketing; notably utilising trade shows as a marketing tool to drive leads and increase brand visibility. You will report directly to the C-Level, and continuously internally promote marketing's strategy across the business. You define the global marketing strategy in close alignment to product and sales strategy. You are responsible for highly integrated multi-touch and omni-channel programs and campaigns to target the specific product and promote solution-oriented lead pipeline. You take care of the development and implementation of high touch and ABM programs for highly relevant target groups. You and your team will lead large product launches and press events through, successfully take part in industry events and manage own high-profile events. You ensure that your team is structured and results-oriented (according to OKRs and Marketing Performance KPIs) works. You demand and promote the further development of your team members and are team lead and buddy at the same time.
You have at least eight or more years of professional experience in the successful development and management of B2B marketing teams in the high-tech or software or IT industry. Ideally, your experience extends to additive manufacturing, machine building, laser technologies or other relevant topic. If you have experience in sales and / or business development that is a big advantage. In a fast-paced, international scale-up environment, you feel at home and you have already proven this through innovative, creative and result-oriented projects. As a hybrid position you are required to work in-person at our Krailling Headquarters for certain periods of time (certain weeks) but are also allowed to work remotely the remainder of the time in case you do not want to relocate to the Munich area. You are savvy on digital marketing approaches with experience managing facets of online campaigns, online events, and lead generation programs. You are both a creative mind and an analytical, data-driven thinker. You have excellent skills in leading a team. You have experience in promoting collaboration and teamwork in cross-functional teams that do not report to you, and the ability to influence key stakeholders. You speak fluent English and German. You have enthusiasm for challenges and a strong work ethic with a 'can do' attitude. You are progressively minded and look forward to the future; you are happy to continually learn about the new marketing technologies available, and always expand your know-how and push the boundaries of what is possible.