You are the key connector between our brands' ambitions and the realities of the German market. Your influence stretches from early-stage strategic thinking to in-market activation, ensuring that the voice of the consumer travels through every layer of decision-making. You will: Champion and incorporate the consumer voice in brand narratives. Work on brand architecture, positioning, and equity building for our brands. Bridge global ambition and local insights, aligning strategy with cultural and consumer nuances. Ensure global strategies are adapted and evaluated effectively. Identify emerging trends and consumer tensions in the market to inform brand evolution.