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Senior Global Brand Manager (m/f/d)
Eysins (Schweiz)
Aktualität: 26.01.2023


26.01.2023, Fresenius Kabi
Eysins (Schweiz)
Senior Global Brand Manager (m/f/d)
Within the context of the biosimilars commercial strategy framework, establishes product level brand global brand plan, launch plans, road maps establishing key performance indicators for the brand Work with the team to propose a commercially acceptable target product profile Integrate customer insights into product development teams and ensure assigned molecule will be commercially acceptable to our customers Define the product level forecast and budgets with the Senior Director Recommend creative ways to enhance the Value discussion for the assigned brand in the marketplace (including development of marketing materials and commercial launch campaign) Monitor and assess the competitive landscape for the assigned product Define the product differentiation strategy for patient support services, devices, e-health initiatives, companion diagnostics and collaborative partnership to enhance the patient, provider, and payor customer experience. Define, Develop, and execute launch tools and activities to support launch of the Biosimilar product (e. g. congress management, PSP activities) Effectively operates within a matrix organization Represent the commercial function with a high level of credibility in the program team and the global launch team Drive growth and performance of assigned biosimilar brand Marketing Excellence Co-develop with the senior director the marketing excellence strategy Support global brand planning process and endorsement by management In charge of biosimilar franchise strategy, execution and communication alignment with all departments Coordinate Global congresses with brand leads Work with the Brand Director to maintain the commercial commitment to the P&L for the assigned product: Supports and prepares the brand forecast assumptions Monitor the sales performance Identify opportunities of portfolio level synergies Additional cross brand and portfolio commercial activities Strategic Impact Definition of commercial strategies for an assigned global product launch, including options to creatively grow the business through differentiation other than price Support the interaction across the organization to align country level launch plans External interface customers / stakeholders
Degree level background (MBA a plus) English mandatory, other languages an asset Min 7 years in pharmaceutical / biotech field Biosimilar, biologic, and/or specialty pharmaceutical experience Pharmaceutical commercial and marketing experience Preference for experience in Mabs and Therapeutic area expertise depending on the Brand responsibility (i.e. Oncology or Autoimmune) Successful experience in the US market, an asset